NO HIGH FRUCTOSE CORN SYRUP FREE BREADS AND BREAD PRODUCTS WITH NO HFCS
LIST OF HIGH FRUCTOSE CORN SYRUP FREE BREADS
CAUTION, READ THEIR LABEL!
Use our list to find breads that are high fructose corn syrup free. Be sure to confirm your selection at the market shelf as some bread products may change their ingredients. We urge product manufacturers to adopt the use of our uniform button for placement on their breads front labels that do not contain high fructose corn syrup but until that time confirm your selections and report any breads that may be on our list yet may have slipped the syrup into their ingredients to us by clicking HERE to email us.
FINDING THE FREE USED TO BE SIMPLE!
Before High Fructose Corn Syrup began sneaking into food products it used to be simple. Products would proudly label themselves caffeine free, saccharin free, sugar free, gluten free, etc., yet now, the long confusing term of high fructose corn syrup has made trouble. The name high fructose corn syrup is almost as confusing as the syrup itself.
When looking for a caffeine free, gluten free or sugar free product all that we need to do is look at the front label and it is typically proudly announced on the front "Caffeine Free", etcetera. We adapt to this pattern language and learn what products are without caffeine and instinctively make choices that are correct. As consumers we have never needed to refer to the item as without caffeine or no caffeine as caffeine free rolled smoothly off of our tongues and the confusion was minimized. To me it seems simple, I desire to purchase products that are High Fructose Corn Syrup free or HFCS free. I don't think to say that I desire breads without High Fructose Corn Syrup or without HFCS, or that do not contain high fructose corn syrup, this seems to be cumbersome and confusing yet others refer to these breads in this manner. The pattern language of food product labeling is beginning to go off path, providing further confusion.
Many products proudly announced on their label that they are caffeine free, sugar free, gluten free and other natural substance free. The lack of a front label announcement for products that are high fructose corn syrup free with a standardized logo such as the HFCS FREE banner button may be due to the fact that High Fructose Corn Syrup is not natural yet is a highly processed substance. According to The Atlantic, the FDA never defining natural for processed food labeling purposes which furthers the confusion. My common sense definition eliminates does not allow high fructose corn syrup as it is a processed and is no longer a bread of the earth.
Many processed food manufactures offer several breads within the same bread group so making the 'does not contain HFCS' or 'no high fructose corn syrup' or 'high fructose free' announcement on one label may appear to shame their other bread offerings that do contain high fructose corn syrup by drawing attention to them. This thought process may adversely affect their breads that contain high fructose corn syrup. It breaks down to this, the food manufacturer's industry may be concerned that there will be a backlash against their breads. Most bread manufacturers do typically respond to public pressure when they see fit to prevent a backlash yet with high fructose corn syrup the manufacturers are in a position that they feel is unique and are happy with the status quo. They don't understand that many consumers only desire to be able to readily locate the high fructose corn syrup free bread products that they desire and are not interested in shaming them for offering other products that do contain HFCS.
So how do we help the manufacturers of breads that both do and do not contain high fructose corn syrup in their ingredients feel comfortable placing a banner on the front of their breads that do not contain the syrup? The precedence that has been set over the last 50 years in bread labeling should be followed by referring to these breads as being high fructose corn syrup free or for short, high fructose free, and HFCS FREE. This is sensible, will eliminate any associated label shame as it is following the pattern language of the processed food labeling industry.
As consumers we are concerned with the breads that we consume, we are not looking to start a backlash, we will leave that to the scientists and reporters on television. Our concern is to easily locate the breads that we desire to purchase and ensure that bread options that are high fructose corn syrup free or without high fructose corn syrup are readily available.
It will not be until consumer demand prompts bread manufacturers to provide a uniform button label on the front of their breads in a visible placement that we see this action happen. As consumers we do not shame breads that are not organic and do not contain the organic button yet we cherish the bread options that are proudly labeled as organic in a readily recognizable format. To be easily informed and be able to quickly make bread selections by finding foods that are made without high fructose corn syrup is the goal of HighFructoseFree.com and its list and upcoming search tools.
The concept that the more rare a bread is, the more value it has to it comes to mind when I search the market shelves for high fructose free breads. Is there a mindset that consists in the food producers industry that dictates that limited offerings of breads that do not contain high fructose corn syrup provide added value to those offerings? After all, when the list of ingredients is limited to five natural breads the bread easily makes it from the market shelf to my pantry without any angst over the slight increase in price over the alternative. With one limited offering I can be made very happy, especially if I do not have to spend excessive time locating it in the market.
I have heard the phrases breads that do not contain high fructose corn syrup, breads with no high fructose corn syrup, breads free of high fructose corn syrup, high fructose corn syrup free breads, breads without high fructose corn syrup, breads without the ingredient high fructose corn syrup, breads that do not contain high fructose corn syrup, breads that are not made with high fructose corn syrup, breads that are not sweetened with high fructose corn syrup and more. Additionally this is sometimes simplified by using the contraction HFCS in lieu of high fructose corn syrup. This results in a possibly simplified yet probably more complicated terminology resulting in breads that do not contain HFCS, or breads with no HFCS, breads free of HFCS, HFCS free breads, breads without HFCS, breads without the ingredient HFCS and more. Terms that I have heard yet are not so global are reduced HFCS or reduced high fructose corn syrup and low HFCS or low high fructose corn syrup.
When a consumer sees the word NO on a label an immediate message is sent, no means no, stop, retreat, do not, etc. The word no has a stand alone meaning that no matter what the remainder of the statement is the immediate connotation is negative. I recall seeing Hunt's ketchup with a giant corn colored yellow banner across the front that read "No High Fructose Corn Syrup" in a modern green color. The word NO was underlined on the banner drawing further attention to it. I immediately wondered how this wording slipped through the quality control department? I understood that the ketchup inside of the bottle was a product that I was looking for yet the NO and the oddly colored yellow banner background lead me to select another high fructose free ketchup from the shelf. To date the yellow banner is removed from this product yet the word No is still displayed on the Hunt's label.
There never was a class that taught us high fructose corn syrup terminology. In the early 1970's Pre-High Fructose Corn Syrup society sugar was the principle sweetener in the American diet. With cheap subsidized corn being available sweetener made from corn is now the principle sweetener for processed food breads and that sweetener is High Fructose Corn Syrup. Without our knowledge it just sneaked up on us and into almost every food item imaginable. During the 1970's bread manufacturers discovered that high fructose corn syrup was a cheap sweetener that could replace natural sugar as a sweetener and profits skyrocketed. Slipping the syrup into the breads became almost seamless, possibly the switches were made in increments over time so that the difference in taste was not detected. As in the new coke, classic coke scenario, this may have not been so seamless.
Today food breads that are manufactured with HFCS are typically high calorie foods which can be sold at cheaper prices due to the abundance of subsidized corn and the resulting High Fructose Corn Syrup. The recipe was to replace expensive natural ingredients such as sugar with HFCS, the price to produce the bread was reduced yet the market shelf price continued to increase and profits soared.
So the jury is in on the proper terminology to use when requesting or discussing high fructose corn syrup. Following the pattern language of the labeling industry and calling these breads high fructose corn syrup free should be used to prevent confusion and provide a standard for future discussions and bread selections.
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THE ECONOMICS OF KIDS BREAD!
Visiting the market can be an eye opening experience as well as eye opening. I often note when in the bread aisle many consumers are selecting multiple loaves of bread. This may typically include a loaf of whole grain bread such as rye or wheat and then a loaf of bleached white kids bread, the low cost ninety nine cent stuff. Many of these smart shoppers can be seen reading the label of the whole grain bread and not paying any attention to what is in the white bread, which probably contains high fructose corn syrup. It becomes apparent that the kids bread selection will definitely be consumed by the four young ones who are circling the bread racks playing chase, cowboy and indian or more likely in modern times chasing one another to use a phone or other electronic gadget. Smart consumers who realize the connection between obesity and availability of cheap subsidized corn will make the investment in quality high fructose corn syrup free breads. These smart selections may lead to a net savings in the overall househould budget with reduction in doctor visits as their children will be healthier more active children.
Every once in a while I catch myself counting coins from my coin jar and distributing them over a small selection of products when times are tough. I fight the temptation to snag a loaf of that cheap, higly processed and overly sweet kids bread as I know the consequences of consuming the HFCS that it contains. Back in the late 1980's and early 1990's I was in college on a very tight budget. Shopping trips always resulted in purchasing white kids bread, peanut butter, and popcorn. These three products most definitely contained loads of high fructose corn syrup and this combined with a sedentary lifestyle due to classes and my job chaining me to a chair, my weight increased. Through the care of my mother we did get some fresh greens and other fresh foods, at one point she gifted me and my roomate a 50 pound bag of popcorn that was not in a microwave bag removing the high fructose corn syrup from that part of our diet. Having parents that are caring enough to be concerned with what foods their children are eating is vital to how a child grows into an adult. Refraining from purchasing breads that contain high fructose corn syrup will play a major role in your childs development.
Consumers must also guide their children to make smart food selections on thier own. We as americans spend less of our disposable income on food than any other country in the world yet our kids and children spend more of their available money on food. Yes, our kids spend more money on food than on compact disks, video games, clothes and entertainment combined. More alarming is that our children are not purchasing kids bread, they are making food selections of soda pops, candies and fast food, foods that are traditionally laden with high fructose corn syrup. Being able to guide the selections that our children make is vital to their overall health and making smart selections when in the bread aisle by selecting breads that are high fructose corn syrup free instead of bleached white kids breads that are full of HFCS plays a vital roll in setting good food selection examples.
Local whole grain natural bakeries that are located in most communities across the country typically do not have high fructose corn syrup on hand. Their list of ingredients for their bread products are proudly displayed on a chalk board or wall in their customer service area. Shopping at one of these bakeries can be a pleasurable experience. The smell of fresh breads baking, tasting the different offerings, and meeting the artisan baker that has prepared your breads is a rewarding experience. Your children will forget about chasing each other and will be entertained and learning the importance of smart food choices.
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