CAUTION, READ THEIR LABEL!
Use our list to find frozen breads that are high fructose corn syrup free. Be sure to confirm your selection at the market shelf as some frozen bread products may change their ingredients. We urge product manufacturers to adopt the use of our uniform button for placement on their frozen bread front labels that do not contain high fructose corn syrup but until that time confirm your selections and report any frozen breads that may be on our list yet may have slipped the syrup into their ingredients to us by clicking HERE to email us.

FINDING THE FREE USED TO BE SIMPLE!
Before High Fructose Corn Syrup began sneaking into food products it used to be simple. Products would proudly label themselves caffeine free, saccharin free, sugar free, gluten free, etc., yet now, the long confusing term of high fructose corn syrup has made trouble. The name high fructose corn syrup is almost as confusing as the syrup itself.

When looking for a caffeine free, gluten free or sugar free product all that we need to do is look at the front label and it is typically proudly announced on the front "Caffeine Free", etcetera. We adapt to this pattern language and learn what products are without caffeine and instinctively make choices that are correct. As consumers we have never needed to refer to the item as without caffeine or no caffeine as caffeine free rolled smoothly off of our tongues and the confusion was minimized. To me it seems simple, I desire to purchase products that are High Fructose Corn Syrup free or HFCS free. I don't think to say that I desire frozen breads without High Fructose Corn Syrup or without HFCS, or that do not contain high fructose corn syrup, this seems to be cumbersome and confusing yet others refer to these frozen breads in this manner. The pattern language of food product labeling is beginning to go off path, providing further confusion.

Many products proudly announced on their label that they are caffeine free, sugar free, gluten free and other natural substance free. The lack of a front label announcement for products that are high fructose corn syrup free with a standardized logo such as the HFCS FREE banner button may be due to the fact that High Fructose Corn Syrup is not natural yet is a highly processed substance. According to The Atlantic, the FDA never defining natural for processed food labeling purposes which furthers the confusion. My common sense definition eliminates does not allow high fructose corn syrup as it is a processed and is no longer a product of the earth.

Many processed food manufactures offer several frozen breads within the same frozen bread group so making the 'does not contain HFCS' or 'no high fructose corn syrup' or 'high fructose free' announcement on one label may appear to shame their other frozen bread offerings that do contain high fructose corn syrup by drawing attention to them. This thought process may adversely affect their frozen breads that contain high fructose corn syrup. It breaks down to this, the food manufacturer's industry may be concerned that there will be a backlash against their frozen breads. Most frozen bread manufacturers do typically respond to public pressure when they see fit to prevent a backlash yet with high fructose corn syrup the manufacturers are in a position that they feel is unique and are happy with the status quo. They don't understand that many consumers only desire to be able to readily locate the high fructose corn syrup free frozen bread products that they desire and are not interested in shaming them for offering other products that do contain HFCS.

So how do we help the manufacturers of frozen breads that both do and do not contain high fructose corn syrup in their ingredients feel comfortable placing a banner on the front of their frozen breads that do not contain the syrup? The precedence that has been set over the last 50 years in frozen bread labeling should be followed by referring to these frozen breads as being high fructose corn syrup free or for short, high fructose free, and HFCS FREE. This is sensible, will eliminate any associated label shame as it is following the pattern language of the processed food labeling industry.

As consumers we are concerned with the frozen breads that we consume, we are not looking to start a backlash, we will leave that to the scientists and reporters on television. Our concern is to easily locate the frozen breads that we desire to purchase and ensure that frozen bread options that are high fructose corn syrup free or without high fructose corn syrup are readily available.

It will not be until consumer demand prompts frozen bread manufacturers to provide a uniform button label on the front of their frozen breads in a visible placement that we see this action happen. As consumers we do not shame frozen breads that are not organic and do not contain the organic button yet we cherish the frozen bread options that are proudly labeled as organic in a readily recognizable format. To be easily informed and be able to quickly make frozen bread selections by finding foods that are made without high fructose corn syrup is the goal of HighFructoseFree.com and its list and upcoming search tools.

The concept that the more rare a frozen bread is, the more value it has to it comes to mind when I search the market shelves for high fructose free frozen breads. Is there a mindset that consists in the food producers industry that dictates that limited offerings of frozen breads that do not contain high fructose corn syrup provide added value to those offerings? After all, when the list of ingredients is limited to five natural frozen breads the frozen bread easily makes it from the market shelf to my pantry without any angst over the slight increase in price over the alternative. With one limited offering I can be made very happy, especially if I do not have to spend excessive time locating it in the market.

I have heard the phrases frozen breads that do not contain high fructose corn syrup, frozen breads with no high fructose corn syrup, frozen breads free of high fructose corn syrup, high fructose corn syrup free frozen breads, frozen breads without high fructose corn syrup, frozen breads without the ingredient high fructose corn syrup, frozen breads that do not contain high fructose corn syrup, frozen breads that are not made with high fructose corn syrup, frozen breads that are not sweetened with high fructose corn syrup and more. Additionally this is sometimes simplified by using the contraction HFCS in lieu of high fructose corn syrup. This results in a possibly simplified yet probably more complicated terminology resulting in frozen breads that do not contain HFCS, or frozen breads with no HFCS, frozen breads free of HFCS, HFCS free frozen breads, frozen breads without HFCS, frozen breads without the ingredient HFCS and more. Terms that I have heard yet are not so global are reduced HFCS or reduced high fructose corn syrup and low HFCS or low high fructose corn syrup.

When a consumer sees the word NO on a label an immediate message is sent, no means no, stop, retreat, do not, etc. The word no has a stand alone meaning that no matter what the remainder of the statement is the immediate connotation is negative. I recall seeing Hunt's ketchup with a giant corn colored yellow banner across the front that read "No High Fructose Corn Syrup" in a modern green color. The word NO was underlined on the banner drawing further attention to it. I immediately wondered how this wording slipped through the quality control department? I understood that the ketchup inside of the bottle was a product that I was looking for yet the NO and the oddly colored yellow banner background lead me to select another high fructose free ketchup from the shelf. To date the yellow banner is removed from this product yet the word No is still displayed on the Hunt's label.

There never was a class that taught us high fructose corn syrup terminology. In the early 1970's Pre-High Fructose Corn Syrup society sugar was the principle sweetener in the American diet. With cheap subsidized corn being available sweetener made from corn is now the principle sweetener for processed food frozen breads and that sweetener is High Fructose Corn Syrup. Without our knowledge it just sneaked up on us and into almost every food item imaginable. During the 1970's frozen bread manufacturers discovered that high fructose corn syrup was a cheap sweetener that could replace natural sugar as a sweetener and profits skyrocketed. Slipping the syrup into the frozen breads became almost seamless, possibly the switches were made in increments over time so that the difference in taste was not detected. As in the new coke, classic coke scenario, this may have not been so seamless.

Today food frozen breads that are manufactured with HFCS are typically high calorie foods which can be sold at cheaper prices due to the abundance of subsidized corn and the resulting High Fructose Corn Syrup. The recipe was to replace expensive natural ingredients such as sugar with HFCS, the price to produce the frozen bread was reduced yet the market shelf price continued to increase and profits soared.

So the jury is in on the proper terminology to use when requesting or discussing high fructose corn syrup. Following the pattern language of the labeling industry and calling these frozen breads high fructose corn syrup free should be used to prevent confusion and provide a standard for future discussions and frozen bread selections.

HFCS FREE FROZEN BREAD ARTICLES
Wikipedia bread
Wikipedia par baking
Who created frozen pizza
How to defrost frozen pizza dough quickly
Subway's Frozen Bread Dough
Clean breads by Green Plate Rule
Click to submit frozen bread knowledge base information